Fujifilm has decided to make a big announcement at Photokina ... medium format big, in fact. The firm has revealed it's entering the medium format market with a new mirrorless camera system, GFX. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Fujifilm GFX 100 II camera in a hand. It's only been a few short years since Fujifilm began its journey to push its own vision of ...

The world of modern photography has long sustained a slow but widespread affliction with mirrorless cameras, especially since they offer a much-needed release valve for users who bay for the high-end ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big ...

Fujifilm has announced that the GFX 50S medium-format mirrorless camera will be available for purchase in the US in late February. The new camera will cost $6,499.95 for the body and will be ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...