Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Food packaging is built to reassure shoppers. Certain words sound meaningful but often describe far less than people assume.

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Dawn Liu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Half of Americans (53 percent) feel like food labels are sometimes misleading, new research suggests. In fact, mistrust in food labels extends to 11 percent of Americans who find food labels to be ...