This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Forbes reported one study ...
Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. "You just had to be there." Recognize that phrase? You've ...
In today’s sea of flashing screens and endless ads, it’s tougher than ever for brands to cut through the noise. A catchy slogan or striking visual can still turn heads, but to leave a lasting ...
Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...
Monica Gomez is the Founder and CEO of the award-winning event and marketing agency, The Concierge Club. Follow her on LinkedIn. Have you tried running paid ads for your business lately? Increasing ...
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The Experiential Learning Theory of David Kolb
Learning isn't a passive process. It also doesn't just involve memorizing facts. According to psychologist psychologist David ...
Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...
Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing ...
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