This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. When you want to convince someone, influence them or make a ...

Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation.

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Crysis 2 writer Richard Morgan has heaped praise on Naughty Dog’s stellar sequel Uncharted 2: Among Thieves, describing the PlayStation 3 exclusive treasure hunting romp as the “perfect example” of ...

You’re subject to scrutiny and even skepticism as a data-driven marketer. It doesn’t matter how impressive your results are, or how impeccable your process. Stakeholders question your numbers. They ...

Philip Pullman once said: “After nourishment, shelter and companionship, stories are the thing we need most in the world.” There are few mediums more captivating than a well told story. From ‘what ...