Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Advertising is the engine of trade, and these words are known not only to sellers but also to buyers. Indeed, it is often because of the beauty of the ad or the originality of the commercial that we ...

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

I recall once speaking with the owner of a computer consulting firm whose business was gaining momentum through word-of-mouth referrals. Now, she said, her company needed some marketing. The question ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time ...

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...

One of the hardest things an advisor can face when going RIA is creating an authentic brand and finding the right marketing strategies to build awareness and attract clients to their firm. First and ...