Pick any ranking of publicly traded companies, and year after year you’ll find Apple in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

In this video, I draw various logos from memory, showcasing my interpretation and creativity. The video features a mix of ...

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

Do you know what Apple’s oh-so-ubiquitous logo looks like? Do you really? UCLA psychologists asked 85 undergrads to draw the Apple logo from memory, and only one got it right. The rest of the results ...

Watch as OLB Travon Walker and other rookies from the 2022 NFL Draft class try to draw their teams' logos from memory. Jaguars rookie safety Rayuan Lane III opens up about his journey from the Naval ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...