The "Midnight Magic" spot features a father-son tradition that’s going viral for all the right reasons.

The ad debuted during the 98th Academy Awards, showcasing a heartwarming father and son story.

Disney Cruise Line launched a new ad campaign named “Midnight Magic” on March 15. According to a press release, the ad, which ...

During the Academy Awards, Disney Cruise Line released a heartwarming advertisement centered on the magic of family.

Disney has officially sold out ad inventory for Sunday's 98th Oscars telecast, the company announced on Thursday. Ad rates grew by double-digits compared to last year, with a 30-second spot at the ...

Disney has sold out its commercial inventory tied to the Oscars, and deals include shout outs to Burger King and emerging filmmakers aided by Mazda ...

In an upbeat sign for the Oscars, Disney has sold out advertising inventory for Sunday’s telecast, with rates rising by double digits over 2025 levels. An average 30-second spot on the show is going ...

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...