Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.
Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...
Rolls-Royce sets a new industry standard in business aviation services with its customer-focused engine maintenance programs. The company diligently developed this approach, leveraging customer ...
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