Duke University’s men’s basketball success over the years—the national championships, the Final Four appearances, all the NBA players who’ve honed their craft down in Durham—has created a blue-chip brand.

Cooper Flagg surely has a lot on his plate right now at Duke. He just won ACC Player of the Year and Freshman of the Year. The NCAA tournament is coming soon. Before that, the ACC tournament starts this week. That's all in the short term.

Ordinarily, Cooper Flagg being named the ACC Freshman of the Week would be big news in and of itself, especially this week, when he earned that distinction for a record-extending 12th time this year.