What emerges is a broader issue I see repeatedly in enterprise AI programs: a context gap between what AI systems can ...

A new context data platform that unifies GTM data and powers real-time workflows and agentic AI across the full B2B ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Spire.AI Foundry delivers domain-aware knowledge graph based context intelligence that translates fragmented enterprise ...

GumGum has launched a predictive data engine it calls Mindset Graph giving advertisers deeper insights into its three product lines — Contextual, Attention, and Creative. The AI-based platform ...

Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

Without context, manufacturing data is worthless. Here's what to consider to turn digital junkyards into gold nugget insights.

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...