If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...