This segment discusses the importance of selecting rich and specific vocabulary to be able to best communicate ideas. Students analyze how language functions in different contexts. Students determine ...

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...

Go to a paint store, and you'll be overwhelmed by the choices, from Aspen Bark White to Zydeco Purple. But it turns out that early humans probably had words for just two colors, and many ...

Color plays an important role in conveying visual information, but the language we use to express what we see is limited. Recent studies show that color terms used in Japanese also change over time.

Ready for a challenge? Test your English color vocabulary with this quick quiz. Can you name all the advanced colors? Immigration crackdown may spark 'black swan event,' CEO warns New York involvement ...