Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant ...

Magnum ad pumping out chocolate scent at busy London station changed after complaints - The advert, which also plays a cracking sound to replicate someone biting into chocolate-covered ice-cream, is s ...

Smelly tube station ice cream advert sparks nausea complaints from commuters - The ‘multi-sensory’ ad emits a strong chocolate scent ...

Multi-sensory’ advert for ice-cream brand Magnum leaves passengers at interchange to London Underground feeling sick ...