Chevrolet’s viral ‘Memory Lane’ commercial yanks at viewers’ heartstrings: ‘Now I’m crying over a car ad’

In a series of nostalgic flashbacks, the SUV morphs from a winter beater into a family scrapbook on wheels: kids growing up, ...
Ad Age

Chevy’s holiday ad is an ode to empty nesters—behind the strategy

A molecular biologist turned punk rocker turned ad exec, Alex Menck shares how grit and cross‑disciplinary skills led to his current career, with advice for making non-traditional experience into ...