MO shifts its cigarette mix toward lower-priced options as consumers become more price-conscious, helping cushion volume pressure in a challenging market.

LONDON (Reuters) - Japan Tobacco International expects a shift towards cheaper cigarette brands in the United States to reach more than 40% of the market by 2027, its finance chief told Reuters. U.S.

Numerous studies show that when tobacco prices rise, people smoke less and try to quit more often, and fewer young people ...