(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month begins a nationwide rollout of Ultra Soft rolls with scalloped edges – instead of the traditional straight ...

Charmin helps Prevent the Dump, proving that a superior wipe is just as important as a swipe CINCINNATI--(BUSINESS WIRE)--Charmin knows that when it comes to dating, first impressions matter – even in ...

Officially dropping in October, the Forever Roll is available early via an exclusive online pre-sale — now through October 12th. Sneaker drops and limited-edition collaborations keep fashion and ...

Charmin has unveiled its newest product: A toilet paper roll that stretches as tall as the Washington Monument. Now available nationwide online and in store, the Forever Roll, gives consumers "a ...

It’s the first time in a century that the brand has changed the shape of its tissue. Charmin had been secretly letting customers test the new rolls. The company says the top customer complaint over ...