Celebrity culture shapes how many audiences pay attention to the media. Film premieres, music releases, and viral moments can dominate online conversation within hours. Brands often watch these ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

In the United States, where there is a similar penchant for star-gazing, an estimated one-in-six advertisements uses a celebrity. Advertising industry veteran, Royce Yuen, who has done a doctoral ...

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more. Ryan Coleman is a news writer for ...

This post was updated Oct. 5 at 8:50 p.m. Sydney Sweeney has great ads. Or does she? American Eagle’s fall 2025 campaign, headlined by the actress, used the tagline “Sydney Sweeney Has Great Jeans” to ...

Dakota Johnson's Calvin Klein campaign reignites debate over 'naked dressing', as fans react while similar celebrity ads continue trending worldwide.