Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Discover how Five Star Bank, a premier provider of consumer and commercial deposits, loans, treasury services and BaaS, uses TCS Customer Intelligence & Insights™ to deliver AI/ML powered real-time ...

Customer case stories are a powerful way to communicate the value of a company, product, or service. Nobody speaks more loudly for you than your customers. But if that's the case, why do so many ...

Transport for London (TfL) is the local government body responsible for most aspects of the transport system in Greater London. TfL was created in 2000 as part of the Greater London Authority by the ...

As a customer service consultant, I do spend a lot of time designing and deploying customer service best practices–or behavioral and brand standards, as I prefer to think of them–for companies seeking ...

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As the local transportation organisation for west central England, Centro is responsible for providing excellent customer service, real-time passenger information updates, and keeping people safe and ...