The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

One lucky fan will win a live commercial starring Elijah Wood performed on their front lawn during the game.

Skittles is shaking up Super Bowl ads with a live commercial featuring Elijah Wood, visiting a lucky winner's home during the ...

Elijah Wood is teaming up with Skittles for a new Super Bowl ad — but it won’t air on TV. Instead, the candy brand is ...

Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

I’m a magical creature that can be summoned by a horn to deliver Skittles.” Wood said. #Skittles #Super Bowl #ElijahWood ...

A plan to film a pop-up commercial without AI has launched a nationwide contest that includes Cedar Rapids native, Elijah ...

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.