Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

Global report showcases growth and sustainability in CTV as advertisers prioritize its role in their media mix NEW YORK, May 11, 2023 /PRNewswire/ -- Connected TV (CTV) now accounts for over half (51% ...

Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...

NEW YORK—Innovid has released a new study that highlights the importance of CTV advertising in the media landscape and offers extensive data showing the effectiveness of CTV campaigns, with ...

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...