The connected TV ad industry is going programmatic. According to Insider Intelligence, roughly 87% of CTV ad inventory will be transacted programmatically in 2023. In reality, though, that hefty ...

Connected TV may be online advertising’s go-to golden child – when the industry isn’t busy fawning over that other shiny object, retail media. Insider predicts this year will mark the first time US ...

As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and ...

Clicta Digital announced the launch of its new OTT and CTV advertising service, helping businesses capitalize on the shift from TV to streaming. U.S. CTV advertising spend is expected to grow 14% year ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

There is no question that the connected TV (CTV) advertising market in the U.S. is big, growing fast and is a major disruptor -- and likely complement -- to its older, still much larger legacy sibling ...