Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...
A quiet but monumental shift has just happened on TVs across America. In May 2025, for the first time, streaming TV viewership surpassed both cable and broadcast combined, with connected TV (CTV) ...
As companies embrace generative AI systems such as large language models (LLMs) for the efficiencies they can deliver, an array of legacy technologies will become increasingly obsolete. In TV, LLMs ...
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...
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