What is CGI advertising, and why is it trending all over social media? In the dynamic landscape of contemporary advertising, CGI (computer-generated imagery) has emerged as a transformative force, ...

Digital CGI ads replacing normal non-CGI ads seems like a little bit of advertising overkill, but that’s exactly what is happening at the World Cup of Hockey. Hockey has seen its fair share of digital ...

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...

Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

Switching photo and video shoots for CGI could help brands dramatically reduce their carbon footprint. Here, Saddington Baynes CEO Chris Christodoulou and Creative Director Andy White explore how ...

Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays ...

Brands like Hyundai and Blue Heaven are also leading with CGI in creating ads that promote their products and creatively underscore their features. The Avatar and The Avengers are some of the films ...

Delhi: Welspun recently launched two marketing campaigns. These campaigns - one using out-of-home (OOH) advertising and the other utilising CGI technology –were created with the purpose to highlight ...