What does a CDP do? The term "customer data platform" was coined by martech consultant David Raab in 2013. In a blog post, Raab defined the customer data platform as any system that can gather ...

Customer Data Platforms (CDPs) are transforming the way businesses harness data, leveraging advanced capabilities like real-time analytics, AI-powered insights, and seamless integration across ...

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

The CDP readiness gap described in Part 1 of this ongoing series on Customer Data Platforms (CDPs) reframes how companies should think about CDPs. It highlights the structural issues that limit ...

Editor's note: This is the second of two parts. Read the first here. If the CDP Institute has its way, its new RealCDP certification will clear up confusion in the martech marketplace about what is -- ...

Data residency decisions must also move earlier. If meaningful customer data is created during anonymous interactions, ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...