Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Oct 08, 2015, 02:22pm EDT Oct 14, 2015, 11:30am EDT This article is ...

A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

Created by Billington Cartmell the campaign aims to bring to life the product’s intense flavour with the supporting lines ‘Ever made out with a watermelon?’ and ‘Ever had spearmint electrify your kiss ...

Diemer mixed creativity, curiosity and instinct with a little bit of luck and pink food coloring to change the reason humans chew. The young man, just 23 at the time, had no scientific training. But ...