New Delhi: Even as Europe goes through a major churn by ramping up defence investment to beef up security in the region in response to the Russia-Ukraine war, the British Army is facing a sharp ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...

The first time Lord Kitchener’s mug was used for British Army recruitment, it was 1914 and the world was fighting the Great War. Kitchener, serving at the time as British war minister, stared out from ...

With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...