In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

The beauty industry has hit an attention recession. Paid creator collaborations have increased more than 41% since last year, yet engagement has fallen nearly 20%. The beauty giants are working harder ...

Key Concepts: Branding, Brand management, Brand positioning, Cannibalization, Decision making and problem solving, Google, Market positioning, Market segmentation ...

Outlet leader brings in major national brands, well-timed for holiday shopping season GREENSBORO, N.C., Nov. 21, 2022 /PRNewswire/ -- Tanger Factory Outlet Centers, Inc. (SKT), a leading operator of ...

Dell Technologies Inc. is using the CES consumer electronics show in Las Vegas today to announce a broad streamlining of its brand portfolio and new personal computers and monitors addressing uses ...

Spectrum Brands Holdings Inc. SPB is strategically investing in brand equity, digital channels and innovations. The company has made significant investments in marketing, product development and ...