During the last decade we have seen a significant increase in merger and acquisition activity (M&A), a trend which is likely to continue in the wake of ongoing cost pressures. For the individual ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. Partnering with other brands is one of the best strategies for young ...

HANOVER, Pa.--(BUSINESS WIRE)-- Utz Brands, Inc. (NYSE: UTZ) (“Utz” or the “Company”), a leading U.S. manufacturer of branded salty snacks, today announced that certain of its subsidiaries including ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

THOR Industries, Inc. has announced a significant organizational restructuring to optimize its enterprise and strengthen its brand portfolio, specifically by integrating Heartland Recreational ...

NEW YORK--(BUSINESS WIRE)--Marketing transformation leader Razorfish today announced it has been named Creative Agency of Record (AOR) for Helen of Troy Limited’s (NASDAQ: HELE) brands. Helen of Troy ...

Anta's diverse multibrand portfolio, spanning from mass-market to ultra-premium segments, equips the company to buffer against challenges, such as fashion missteps or economic downturns, which may ...

PepsiCo is betting big on its “permissible portfolio” with a flurry of innovations focused on “no artificials” and positive nutrition as well as stepped-up marketing to help it overcome pressure from ...

We believe that Anta's multibrand portfolio, which covers a range of consumer segments from mass-market to ultra-premium, provides an opportunity for the company to capture a growing share of the ...