In today's evolving sports marketing landscape, agencies are having more frequent conversations with brands regarding the "optimization" of their sponsorship and event portfolios. The upswing in ...

ORRVILLE, Ohio, Jan. 31, 2025 /PRNewswire/ -- The J.M. Smucker Co. (NYSE: SJM) announced today it has reached a definitive agreement to divest its Cloverhill and Big Texas brands, as well as certain ...

J.M. Smucker Co. (NYSE:SJM) is following through with its plans to narrow the focus of the business. The company divested its Cloverhill and Big Texas brands, as well as certain private label products ...

THOR Industries, Inc. has announced a significant organizational restructuring to optimize its enterprise and strengthen its brand portfolio, specifically by integrating Heartland Recreational ...

Don Dodds, Founder of M16 Marketing and PIEARM.AI, helps brands grow faster using strategy, web design, SEO, KPIs and lead generation. When an AI tool decides what to recommend, it doesn’t begin with ...

With 96% of AI citations coming from PR content, the ability to be recognized as a credible source by AI tools has become essential for brand success and visibility. Next PR's AI Optimization Services ...

Stochastic dominance provides a rigorous method to compare uncertain prospects without imposing restrictive assumptions on investor risk preferences, thus offering an alternative to traditional ...

Germany's consumer goods maker—Henkel (OTCPK:HENKY) announced sale of its retailer brands business in North America to a subsidiary of First Quality Enterprises, headquartered in Great Neck, New York.