The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

Graphic design tool startup Canva Pty. Ltd. is enhancing its artificial intelligence capabilities with the launch of a new suite of brand management features and AI design tools. The new tools are ...

In today's hyper-connected marketplace, a strong brand is more than a logo or color scheme—it's the core of how a business presents itself and connects with its audience. Successful brands are built ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is ...

Hai Mag is the co-founder and CEO of Eva, Profit Maximization Software and Agency Services for Amazon and all Marketplaces. In the ever-evolving e-commerce space, brands face an important choice when ...

It can automate creative tasks and improve the customer experience. by Julian De Freitas and Elie Ofek Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It,” the ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create ...

Urban Outfitters Inc. URBN is strategically positioned for continued growth through its multi-brand portfolio, effective inventory management and disciplined financial strategies. With strong ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. Financial details were not disclosed. “Virgil was a creative pioneer who had a profound impact on the ...