Every customer interaction, internal process, and product decision should reflect a core understanding of the people they ...

The fashion industry has always moved in cycles, but something different is happening right now. Brands that disappeared from the cultural conversation years ago are suddenly everywhere again. Not ...

Don Dodds, Founder of M16 Marketing and PIEARM.AI, helps brands grow faster using strategy, web design, SEO, KPIs and lead generation. When an AI tool decides what to recommend, it doesn’t begin with ...

From sneaker drops with unexpected twists to the Dove x Crumbl cosmetics-and-cookies pairing, recent brand collaborations have broken the mold and are sparking conversations. Done right, ...

Brand loyalty extends beyond habitual purchasing to represent emotional connections built over time. From company communication styles to product quality and customer treatment, multiple elements ...

Over the past few years, jerseys have made a big resurgence in fashion. It isn’t just Mitchell & Ness throwbacks or the current jerseys for your favorite teams. It seems like every brand is finding ...

Launching a new food or beverage product is complicated, costly, and fraught with seen and unforeseen challenges. And it’s not just about getting the product right, the market is increasingly ...