Communities drive growth, but they aren’t built through platforms or tactics. They form when people feel like they belong—and ...

Would your brand benefit from having customers so committed that they felt like your brand was part of their identity? According to marketing thought leader Mark Schaefer, community is “the last great ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

Sprinklr’s unified customer experience management (Unified-CXM) platform helped American Campus Communities build a collaborative and cohesive digital strategy. American Campus Communities (ACC) is ...

Reddit has evolved into a powerful platform for brand growth, community building, and authentic engagement — but only for those who understand its culture. From niche-targeted subreddits to AMAs that ...

Brand communities have evolved to adopt new means of communication, new outlets and new ways of learning about products — but have they really changed? Carrie Gross, cofounder and chief creative ...

Online communities have evolved into powerful spaces for connection, collaboration, and brand growth. From social media groups to dedicated portals, they thrive on shared purpose, inclusivity, and ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ultimately close sales. Campaigns are flashy, measurable, and often creative. But ...

In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success ...

Brand Action explains why the IP community can be a force for good in the world as thousands of professionals prepare to head ...