What is the self-reinforcement hypothesis? A new theory explains how the mesolimbic dopamine system rewards future-oriented mental time travel.

We have long been told a simple story about reward: Dopamine is the "wanting" molecule that drives us toward goals, and opioids are the "liking" molecules that provide the hit of pleasure once we get ...

KitKat Canada has released a viral Instagram video showing one of its delivery trucks being escorted by a security convoy, a ...

Using computational models, the researchers studied how the brain's reward-learning system functions in those with depression, especially among individuals experiencing anhedonia, the inability to ...

I was a third-year medical student at Northwestern on my ICU rotation the first time I saw a dopamine drip. The patient was pale and motionless, his blood pressure dropping by the minute despite large ...

This personalized menu of activities is designed to deliver a hit of dopamine to your system. Dopamine is a crucial neurotransmitter involved in our brain’s reward system. It plays a central role in ...

Scrolling on TikTok can feel like falling down a rabbit hole, and it turns out, there’s a reason for that. We had local users ...

A new study is challenging one of neuroscience’s most enduring ideas: that the brain’s reward system exists to make us feel good. Instead, researchers argue that it is built to optimize energy.

In a study in the Journal of Affective Disorders, Fralin Biomedical Research Institute scientists Pearl Chiu and Brooks Casas investigate how brain signals involved in reward learning might help ...