HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

PARIS ­— The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, “Because I’m Worth It,” is now streaming on Prime Video. In a campaign ...

Add Yahoo as a preferred source to see more of our stories on Google. Two-time Oscar winner Ben Proudfoot is going to need more room in his trophy case. The filmmaker is returning from Europe with ...

As International Women’s Day approaches on March 8, L’Oréal Paris is once again spotlighting women who are transforming their communities. The brand’s Women of Worth program — inspired by its enduring ...

The phrase “Because You’re Worth It” may just be the slogan for the beloved brand L’Oreal, but it’s become so much more than that. Being and feeling “worth it” is a sign of resilience against so many ...

PARIS ­- The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming on Prime Video. In a campaign ...

The L’Oréal Paris ambassador connects her personal journey to the brand’s Women of Worth initiative — and explains why empowerment starts from within L’Oréal Paris Women of Worth 2026 nominations are ...