Most people have no idea how “We’ve Only Just Begun” began.

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

Discover how the Carpenters' "We've Only Just Begun" went from a bank commercial jingle to a Grammy Hall of Fame hit.

Colorado’s FirstBank may be the only financial institution to ever receive a standing ovation at a major league baseball game. It happened at a Colorado Rockies home game during the financial crisis ...

Technically, they're Frost Bank ads, but they look like art, following a similar and highly successful campaign Frost ran a few years ago featuring foldouts of historic Texas land maps. Devoid of ...

The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation ...

There was a time when banks with big enough budgets would spare no expense to get their advertisements on prime-time television. And while traditional television still holds value, many bank marketers ...