The next BMW iX3 will not just be another electric SUV, it will be the first production BMW that treats a generative AI voice ...

BMW and Mercedes used CES to highlight AI-driven assistants, infotainment, and software-defined vehicle strategies. BMW plans to roll out a generative AI personal assistant using Amazon Alexa+ ...

Tweaked for 2025 with an updated infotainment system, minor changes to suspension tuning and new interior materials, the BMW ...

BMW provided flights from Washington, DC, to Malaga, Spain, and accommodation so Ars could drive the iX3. Ars does not accept paid editorial content. The new BMW iX3 is an important car for the ...

I spent time behind the wheel of the 2025 BMW M5 Sedan to see how its hybrid V8 power, tech, and comfort come together in ...

BMW’s reputation for dynamic driving and engineering finesse has always sat beside a more complicated story about long-term ownership. In 2025, the marque’s lineup reads like a study in contrasts: ...

We may receive a commission on purchases made from links. In 2025, the latest high-tech cars feature cabins packed with gadgets that were once reserved for concept vehicles. Luxury brands are leading ...

From intern to editor, Damian Adams' story reads like a well-written novel where he steadily worked to become the youngest-ever editor of South Africa's leading motoring publication, CAR Magazine. He ...