I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Sooner or later, every young business needs to begin putting money in the bank -- and there are five business models your startup can use in its pursuit of bringing in revenue. The one (or more) you ...

In the complex world of commerce, the distinction between B2B and B2C has long been a cornerstone of understanding buyer behavior and process by which buying decisions are made and executed. However, ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...