A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. The post B2B marketers trust AI for ...

Regular analysis of website activity remains one of the best measures of content marketing ROI. Not only can it show you the effectiveness of your previous content, it can also give you a useful steer ...