Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch). Using the Wanna Wear mobile ...

Zappar and Hybrid Apparel have announced a partnership that will bring tee shirt designs to life, simply by looking at them through an iPhone or Android device, pioneering the future of fashion.

GeekWire reports the patent is based on an application originally made in 2013. It was published today and describes how a smartphone-based augmented reality system could extend the online shopping ...

Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room ...

Coupons in space have arrived in a big way. Not that space, the other space, as in right in front of you. A serious dose of augmented reality (AR), disguised as 3D, arrived in the mail of some 40 ...