Asus has confirmed it is stepping away from the smartphone business, ending a long ...

Asus confirms its exit from the smartphone business, ending Zenfone and ROG Phone lines while shifting focus to AI products and other growth areas.

An unconfirmed report early this month suggested Asus was pulling back on its smartphone plans, but the company declined to ...

From quirky Android maker to AI hardware player, Asus shuts down its phone business as competition tightens everywhere ...

Asus, known for its powerful ROG gaming phone and stylish Zenfone models, is stepping away from phones as its priorities ...

Asus has halted smartphone development for 2026, suspending new Zenfone and ROG models as it pivots toward AI hardware, leaving the future of its mobile lineup uncertain.

ASUS has confirmed it will no longer launch new smartphones, quietly signalling an exit from the phone market. Here’s what it means for ROG Phone, Zenfone, and buyers.

ASUS has reportedly confirmed that the company has decided to shift focus from smartphones to AI PCs, and physical AI ...

Asus chairman Jonney Shih recently told reporters in Taiwan that the company “will no longer add new mobile phone models in the future,” which could mean the end of the Asus Zenfone and ROG Phone ...

The indefinite pause in Asus smartphone releases comes amid a memory chip shortage that is expected to increase device prices for consumers.

The ASUS Zenfone 10 showed how good compact phones could be. Its apparent demise highlights why small smartphones are disappearing.

We've lost a good one to the AI boom.