As wonderful as the internet can be, I feel like it lies to us every day. Fake reviews—seemingly legitimate assessments created by a seller or someone paid by them—are becoming harder to spot. The ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Amazon has struck a rich marketing vein with its AI-generated summaries of product reviews, a feature the company first introduced in 2023 and appears to have become ubiquitous. To relieve shoppers of ...

"I measured the TV and it was actually 104.6 inches not 105, so I returned it." — -- Amazon is known for its review system that helps customers decide if an item belongs in their cart or not. But ...