The grocery company is expanding a pilot that uses tracking devices on carts and in baskets to see how long customers dwell ...
Boise-based Albertsons is rolling out technology to hundreds of its stores that will allow it to track how carts and baskets ...
As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...
The companies provided a Chobani campaign to illustrate the capability. Chobani recently launched 15- and 30-gram Protein Yogurt Drinks in Albertsons banners, so driving trial and increasing household ...
Albertsons is partnering with independent influencer marketing agency Linqia to use creators to develop retail-specific content that integrates directly into retail media ecosystems. “Shoppers expect ...
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