The long-running Unity vs Unreal Engine debate is intensifying in 2026 as AI integration, pricing models, and hardware demands reshape the game development landscape. Unity remains dominant in mobile ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

Roblox has rolled out two major innovations aimed at empowering its creator community: advanced AI tools for rapid game and asset creation, and new analytics dimensions for deeper player spending ...

Last month, Nvidia revealed its latest version of DLSS, which has drawn negative criticism from gamers and developers alike. The criticism stems from the tool appearing to alter the art direction and ...

Roblox is embracing AI in order to radically overhaul the look of the game, though some fans aren’t happy with it.

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

For decades, game development has been a game of simulation. Developers use heavyweight engines like Unity or Unreal to calculate 3D geometry, light bounce, and collision physics. It is a high-cost, ...

Morgan Stanley analysts reveal that AI tools can cut video game development costs by half, boosting annual profits by nearly $22 billion. While AI promises cost efficiency and faster production, ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Even through a short teaser trailer, the announcement of Alien: Isolation‘s sequel already has fans excited, with the game ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.