Electronic Arts (EA) is set to significantly expand its in-game advertising business. The company announced today (the 16th) ...
Expect to see even more paid brand placements ...
EA's new push for in-game advertisements isn't anything new for the publisher, but it could have a real negative impact on future games.
EA's sports games have already had in-game sponsorships and brand deals. With EA Advertising, expect even more.
Electronic Arts has rolled out a new platform to help advertisers insert their products into some of gaming’s biggest titles.
EA Advertising injects real-time ads into games just as Xbox and Valve split over the idea. What EA's platform does and why it matters for players.
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