The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live ...

A mum who was playing 'hairdressers' with her young son was left horrified after he forgot it was just a pretend game. The pair were enjoying some relaxing quality time together after watching what's ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...