Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users.

There is a very large discussion at Sphinn around a Search Engine Journal post named How to Get Rid of Multiple Subpages & Not Get Penalized. The discussion is around the topics of using different ...

Google advises against redirecting all 404 pages to the homepage, recommending proper redirects or maintaining 404 status codes. Don't redirect all 404 pages to your homepage Redirecting all 404s ...

Opinions expressed by Entrepreneur contributors are their own. Your website‘s 404 page is a valuable piece of real estate. So why waste this golden opportunity to redirect visitors to your best ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...