A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 Super Bowl. The pickup maker revealed its ad starring Glen Powell several days before the big game, while Jeep made fans wait until the big event to premiere its spot.

The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are wont to do these days, leaning into differences among us providing collective strength.