A 2007 high school throwback has Gen Z swooning over simpler, pre-social media teen life—and the girl they all wanted to be.

Brands win Gen Z loyalty by blending high-tech and high-touch. AI-driven convenience + human-centered design creates the kind ...

Gen Z, the cohort born between 1997 and 2012, is increasingly anxious about their financial situation. Many are saddled with ...

As Generation Z and millennials incorporate sustainability into events like weddings and birthdays, some are growing their ...

From analog hobbies to tech curfews, these Gen Zers are experimenting with science-backed ways to help their brains feel a ...

Gen Z is changing the social norms about sharing our personal financial situations. 2 News Oklahoma's Cathy Tatom listens to how and why experts believe it's a good thing.

The University of California San Diego has reported a staggering 30-fold increase in the number of students unable to do ...

Young women are more likely to view abortion, casual sex, and open relationships as morally permissible, says a new survey.

Young Americans increasingly distrust the media, politicians, and public institutions, and largely feel like the country is ...

Many leaders are scratching their heads over Gen Z. The old playbook doesn’t work anymore—but figuring out how to engage and ...

Gen Z loves a good flex purchase too, but today it's all about stealth wealth and micro-affluence, built one discreet splurge ...

Members of Gen Z are committed to missions but insist on changes to old models before they sign on, a new survey finds.