A rallying cry for a generation struggling to find entry-level work: “It’s straight quarter-zips and matchas around here.” ...

Brands are still marketing to Gen Z like they’re idiots. Here's how to treat them as the sophisticated consumers they are.

Gap CEO Richard Dickson said its viral campaign during the summer's denim ad wars drove double-digit growth in sales, fueled ...

Nearly two-thirds of Gen Z workers say they bundle business and personal travel, according to a Harris Poll survey conducted ...

For a generation raised in a digital economy, Gen Z is finding that financial adulthood isn’t as seamless as a tap-to-pay transaction. As the oldest members of this cohort move through their late-20s, ...

Recent youth-led protests against older politicians, corruption, slow economic growth, and lack of economic opportunity have ...

Callie Holtermann, who covers entertainment, internet culture and trends, combs TikTok — and her own conversations with ...

Doctronic reports Gen Z dominates AI healthcare consultations (37%), while older adults (6%) lag, highlighting a generational ...

Gen Z lacks confidence in Democrats, but still plans to support them in the 2026 midterms, according to a new poll.

Hers reports Gen Z favors mac and cheese over stuffing for Thanksgiving, highlighting generational food preference shifts.

Activist Cameron Kasky joined Jack Schlossberg in a crowded Democratic primary race for New York's 12th Congressional ...

Protesters marched through the streets of the Mexican capital on Thursday, criticizing the government and denouncing what ...