The President's approval rating among younger people has increased by 21 percentage points in a month, new polling shows.

Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they ...

Younger Americans are preparing to scale back their holiday shopping more than any other generation, according to new data ...

A new AT&T survey found that members of Generation Z are the biggest Black Friday shoppers, while older generations shop ...

A new report from Bacardi found shifting patterns in how millennials and Gen Z are drinking, and it's driving change in the spirits industry.

Gen Z stress relief purchases Boomers don’t understand “In the United States, younger consumers self-report feeling ‘almost ...

Gen Z has proven to be an enigma for retailers when it comes to their shopping habits. They scrimp, save, and splurge in ...

This reflects Gen Z’s comfort with real-time problem solving without layers of hierarchy to slow them down. They prefer leaders who respond with clarity and transparency, not defensiveness. When ...

Generation Z likes to travel, but they're at an age where paying for it can be a bit tricky. Some tried-and-true budgeting ...

Gen Z’s office frogging trend refers to the job-hopping tendencies among employees who see more benefit from switching roles ...

Statistically, young Americans are waiting a lot longer to get married. But for the members of Generation Z who are tying the ...

Checkr analyzed data from the US Census Bureau and the Bureau of Economic Analysis to try and find the best city for Gen Z ...