Morgan Stanley Cuts Price Target on Apple Stock

Morgan Stanley Apple stock price target to $252 on March 12, 2025
A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.
Apple price target lowered to $252 from $275 at Morgan Stanley
Morgan Stanley analyst Erik Woodring lowered the firm’s price target on Apple (AAPL) to $252 from $275 and keeps an Overweight rating on the
Morgan Stanley downgrades Apple price target after Siri delays and U.S. tariffs concerns
Morgan Stanley analyst Erik Woodring has revealed that the bank had cut its price target for Apple on March 12 to $252 from $275. He argued that it was caused by delays in the circulation of an advanced Siri that was expected to drive iPhone upgrades in fiscal year 2026.
Why Morgan Stanley cut its Apple target (video)
From "Morgan Stanley's Erik Woodring breaks down his price target cut of Apple" which aired Wednesday on CNBC.
Morgan Stanley Lowers Apple Forecasts as Siri Upgrade Faces Delays
Tariff costs and a postponed Siri update weigh on Apple's forecasts, with Morgan Stanley lowering its EPS and shipment outlook
Morgan Stanley's Erik Woodring breaks down his price target cut of Apple
Erik Woodring, Morgan Stanley, joins 'Closing Bell' to discuss his call to cut his Apple price target.
Morgan Stanley cuts Apple target $23 to $252
"'An upgraded Siri personal assistant' is the #1 AI feature prospective iPhone upgraders are interested in when upgrading." — Analyst Erik Woodring From a note
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Apple Stock Target Cut as Morgan Stanley Flags Tariff, Siri Delays
The financial services firm also reduced its price target for Apple from $275 to $252 while maintaining an Overweight rating.