The company just announced that all users, including on the free tier, can shop from ChatGPT Search. "You can now search for a product, compare options and buy products in ChatGPT," OpenAI said in a press release.

The viral ChatGPT bot is adding shopping features to its powers, extending the reach of its artificial intelligence (AI) into an area traditionally dominated by media sites and tech rivals such as Amazon and Google.

The response from Altman regarding ChatGPT's sycophantic tone shows the importance of listening to your customers—and getting AI's voice right.

Users have been complaining the GPT-4o has become so enthusiastic that it's verging on sycophantic. The change appears to be the unintentional result of a series of updates, which OpenAI is now attempting to resolve "asap.

He added that the company is working on personality tweaks. (Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.